The journey begins with the two-year Diploma of Business – Management & Entrepreneurship, where students build core competencies in leadership, marketing, financial analysis, and operational strategy. Students develop the entrepreneurial mindset and critical thinking required to thrive in the digital economy through real-world projects and business simulations.

The program is accredited by the Chartered Institute of Marketing (CIM) — the world’s leading professional marketing body. Students who complete the diploma are exempted from CIM’s Level 3 and Level 4 qualifications. In contrast, those who complete the BBA program earn exemptions from modules in the Level 6 CIM Diploma in Professional & Digital Marketing. These exemptions accelerate students toward globally respected marketing certifications — a distinct advantage in today’s competitive business environment.

Upon completing and meeting progression criteria, students advance to Year 3 of the BBA in Business Management & Entrepreneurship. In the final two years, students expand their expertise in strategic management, innovation, and enterprise growth, preparing for leadership roles in corporations, startups, or family businesses.